Rob Farley

Rob Rob Farley has been consulting in IT since completing a Computer Science degree with first class honours in 1997. Before moving to Adelaide, he worked in consultancies in Melbourne and London. He runs the development department in one of Australia's leading IT firms, as well as doing database application consultancy and training. He heads up the Adelaide SQL Server User Group, and holds several Microsoft certifications.

Rob has been involved with Microsoft technologies for most of his career, but has also done significant work with Oracle and Unix systems. His preferred database is SQL Server and his preferred language is C#. Recently he has been involved with Microsoft Learning in the US, creating and reviewing new content for the next generation of Microsoft exams.

Over the years, Rob's clients have included BP Oil, OneLink Transit, Accenture, Avanade, Australian Electorial Commission, the Chartered Institute of Personnel and Development, the Royal Borough of Kingston, Help The Aged, Unisys, Department of Treasury and Finance (Vic), National Mutual, the Bible Society and others.

Did you mean to come here? My blog is now at

31 August 2006


Michael posted a comment on my post about the ACS membership. He referred to Scott Hanselman's post about how useless that kind of thing is. I figure I should make a couple of things clear.

I certainly don't chase having letters after my name. If I did, I'd be joining every professional society I could. I don't ever write my name with the full set of letters at the end. It's not even on my business cards. I'm happy to refer people to my MCP Transcript, and I wish that my uni transcript was available online (it would save me feeling like I needed have a copy available).

But having said that, I do think that people need to find ways of differentiating themselves from the crowd. For Scott, I'm sure he could call himself all kinds of things to let people know that he knows his stuff. For people who are MS-MVPs, they tend to put that after their name on newsgroups, etc. It gives them a bit of credibility perhaps.

Am I proud to have uni degrees, MS Certs, and ACS membership? Sure. Do I want to flaunt them? Nah, not really. They're useful for potential employers or clients, but that's about it. If I had a PhD, I wouldn't call myself "Dr" much - I don't see the point. But if I were a pastor in my church, I'd happily call myself "Pr Rob", because that helps people understand that they are welcome to talk to me about stuff outside the standard IT stuff that people ask me. Adam Cogan says he'd like to be "Mountaineer Adam". I assume he's not serious, but it's how he sees himself. I'm all for that.

If you see your degree as defining who you are, then put your degree after your name. If you see your MS Certs as defining you, then put them. If there's something else that you think defines you better, then put that too.

But you can just call me Rob. It means 'to steal'.